Based in Guastalla, northern Italy, the global home appliance manufacturer Smeg is renowned for its iconic range of high end domestic appliances. Recognised as being tasteful and traditional in style, their products complement the home’s ambience and style.
The company bases its success on attention to detail, with the design and materials aimed at ensuring the appliances take centre stage in the home rather than blending into the background. This is achieved through the internal design studio team that researches the style and aesthetics of each product – even employing architects such as Mario Bellini, Guido Canali, Marc Newson, the Piano Design Studio and Giancarlo Candeago to provide their expert touch. They combine the latest innovative technology with superb style to create their range of unique and truly iconic products.
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With its roots in the late 19th century, when the Bertazzoni family of Guastalla, Italy started out as blacksmiths and then launched their metal enamelling services, the company began by manufacturing cookers in the early 20th century, putting their first on display at the Milan World Expo exhibition in 1906.
Smalterie Metallurgiche Emiliane Guastalla, shortened to Smeg, was founded in 1948 by Vittorio Bertazzoni. This was an era of urbanisation and economic growth. Lifestyles, social structures and families were changing and Smeg developed innovative new products that met consumers’ technological demands. Domestic appliances became status symbols, changing people’s lives as they made housework easier and less time-consuming.
Launched in 1956, Smeg’s technically advanced cooking appliances included “Elisabeth” – one of the first gas ranges featuring safety valves in the oven – with automatic ignition and a cooking programmer. During the 1960s, Smeg introduced its revolutionary dishwashers and in the 1970s, their high-performance hobs and ovens were first launched.
A leading brand in the domestic appliance market, Smeg has now branched out into new professional divisions, manufacturing products for commercial food service customers such as restaurants and hotels. Their iconic refrigerators and freezers include single and double-door models, smaller built-in under-worktop models, American-style fridges and combined fridge-freezers.
They all feature the latest technology, ensuring high performance and excellent energy efficiency, with their A+ and A++ energy ratings using up to 25% less energy than class A equivalent refrigerators.
Smeg has researched the trends to produce styles that appeal to all, such as the iconic bold-coloured 1950s retro style models or the minimal design of the stainless-steel models. The freezers offer a fast freezing option, enabling even large quantities of food to be frozen in record time.
Still run by the Bertazzoni family: today, the third generation of the family retains the company’s Italian name, Smalterie Metallurgiche Emiliane Guastalla, to keep its rich heritage alive. This translates as the Guastalla Emilia Enamel Works, which is where it all began. Smeg has 17 subsidiaries worldwide, in countries such as the UK, Germany, France, Australia, the Netherlands, Belgium, Spain, Sweden, South Africa, the USA and Mozambique. It also has overseas offices in Saudi Arabia and Hong Kong.
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