Negative Reviews: Who Leaves the Most?

Nottinghamshire Named the ‘Karen-shire’ of the UK; Home to the Most Complainers

In the last year-or-so, Karens around the world have watched their name be tarnished, with millions of memes labeling them ‘eager to complain’, ‘rude’, and a ‘nightmare’ for customer service workers. However, despite this being a global trend, we weren’t all that convinced that ‘Karens’ really are the biggest serial complainers – so, we decided to do some research to find out which names have really been complaining the most, and where they live.

Who Complains the Most?

Through analysing location data of ‘negative’ reviews, we discovered that Nottinghamshire topped the list of areas with the biggest complainers, followed by South Yorkshire, and Surrey – while residents of Dorset proved to be the most ‘positive’ online. To get these findings, we looked into where the highest concentration of people who were leaving one or two star reviews were from.

Additionally, using data gathered over the last 18 months, we discovered the names of the British people most likely to complain, with ‘Tracey’ and ‘Colin’ topping the lists for names most associated with leaving bad reviews.

When analysing the data, taking into consideration per capita of the population, we found that people from Nottinghamshire were twice as likely (102%) to leave a one or two star review than those from Dorset, who were the least likely to leave a negative review.

The 15 counties that are home to the most complainers in Britain are:

  1. Nottinghamshire
  2. South Yorkshire
  3. Surrey
  4. Greater London
  5. Bristol
  6. Hertfordshire
  7. Greater Manchester
  8. Kent
  9. Northumbria
  10. Oxfordshire
  11. Herefordshire
  12. Gloucestershire
  13. Buckinghamshire
  14. Hampshire
  15. Lancashire

Top 10 feminine names most likely to complain in Britain:

  1. Tracey
  2. Sue/Suzanne
  3. Vicky
  4. Wendy
  5. Caroline
  6. Jan
  7. Abbie/Abigail
  8. Sharon
  9. Julie
  10. Jackie/Jacqueline

Top 10 masculine names most likely to complain in Britain:

  1. Colin
  2. Greg
  3. John/Jon
  4. Ian
  5. Martin
  6. David/Dave
  7. Paul
  8. Arron/Aaron
  9. James
  10. Mark

Psydro Supports Your Honest Feedback

However, despite ‘Karens’ having a bad reputation, it’s important to remember that here at Psydro we appreciate each and every review, the good and the bad!

Psydro has built a community of consumers, a safe space where users can read and write genuine and authentic reviews. On a regular basis, we hear horror stories of consumers on other review platforms reading fake reviews or learning that a business has deleted negative reviews to increase its star rating. Not only does this negative affect a company, as they are viewed as untrustworthy, but it also affects shoppers like you and me. The concealment of bad reviews and the addition of fake feedback has made us waste precious time and money on a product/service that has left us disappointed.

Not all businesses will try this, but it’s always best to keep an eye out. That’s why we have taken extra measures to ensure that all our users are reading real, authentic reviews. We check every review, both digitally and manually, before it goes live to ensure it’s not promoting a specific company other than the one being reviewed and that the content matches the star rating.

Your Voice Matters

All we ask from our users is to write honest feedback so that it helps other consumers make more informed purchasing decisions and thus spend their hard-earned money wisely.

No matter if it’s a good or bad review, we want to hear from you. Positive reviews are great, it helps everyone get an idea of how the brand is, and what service they will provide. However, negative reviews can also be helpful. It shows a worst-case scenario, and most of the time, having some bad reviews makes the company more credible. Would you trust a business with only 5-star reviews? Isn’t that too good to be true?

There will always be at least one customer who is not completely happy with the product or service they bought. It’s something that every business will experience, no matter how hard they try to prevent this from happening. So, having a mixture of positive and negative reviews can actually help us trust the business more and see how transparent they are, getting a real sense of who they are and what they offer.

Tony Ward, Founder of Psydro, said:

“We might be being a little bit tongue-in-cheek here but at Psydro, we’re committed to ensuring that the customer has access to the most transparent, honest and helpful reviews. So despite the negative connotations of being a complainer, a bit of a thank you does need to go out to every Tracey and Colin, for making other customers aware of potential issues with a product or service so they can spend wisely.”

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